Brand announces 60th anniversary celebrations for iconic property with global collaboration with Habitat for Humanity International.
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of the Barbie Dreamhouse with a year-long collaboration with Habitat for Humanity International. To mark the 60-year legacy of imaginative play the Dreamhouse has inspired, the brand is undertaking 60 projects and activations, including new construction, home preservation, and neighborhood revitalization, for families in need of safe, decent, and affordable housing around the world.
The Barbie collaboration with Habitat for Humanity aims to create more opportunities for children and their families to live in a place they can call home. During the year, Barbie will fund projects in countries including Canada, Poland, and Brazil, and will help a local family by supporting the construction of a new home in South Los Angeles. Additional projects will include critical home repairs, playhouse builds, and contributing to Habitat’s Women Build program. Mattel employees will have the opportunity to volunteer with Habitat for Humanity of Greater Los Angeles (Habitat LA) on builds throughout 2022, including a new home that will be built in Los Angeles near Mattel’s global headquarters.
“The only thing as iconic as Barbie is her Dreamhouse, a spectacular home that allows kids to immerse themselves in Barbie’s world, and gives them the room to dream,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel. “Through our collaboration with Habitat for Humanity, we mark 60 years of our Dreamhouse by supporting families around the world, giving their dreams a home.”
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